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Sol began working with HomeAway while the company was being conceived in the minds of Austin Ventures’ Entrepreneurs in Residence. Sol’s work has included acquisition due diligence research, positioning research, brand strategy and messaging development and facilitating consumer feedback sessions. Sol’s research and brand development services have assisted HomeAway in their strategic objective to establish and create credibility for the vacation home rental category.
As a current market leader in the real estate media industry, HomeAway is credited with consolidating a highly fragmented industry and raising the profile of vacation home rental as an option for discretionary travelers around the world. www.homeaway.com
Sol worked with the one of the most-respected professional theaters in Austin. Zach turned to Sol to define and clarify their brand positions and identify opportunities for growing their audience base. Sol conducted quantitive and qualitative research studies to define the brands and communicate the theaters’ unique position
Zach clarified its brand, from strategic positioning to in-market activities, and in September 2012 celebrated the grand opening of its new theater.
Topfer Theater | Photo by: Paul Bardigjy
The strategic insight and support Sol gave us helped us power our capital campaign and gave us the fuel we needed to emerge as a whole new brand in our state-of-the-art theater. It increased confidence in our leadership position as a cultural brand in the eyes of our audience, our artists and our investor partners.”
NBC Universal engaged Sol to invigorate its advertising sales process by getting a tighter focus on the drivers of value for some of their key digital media brands. Through Sol’s proven sales process intervention engagement, iVillage, Patient Channel, Newborn Channel, Petside.com and DinnerTool.com gained deeper insight into their consumer brand audiences and how they can create loyalty among advertisers across many categories.
Throughout the past three years, NBCUniversal has called upon Sol many times to empower them with customer insight, market data and sales tools to differentiate them from competitors. www.nbcuni.com
Newborn Channel Sales Presentation
Patient Channel Sales Presentation
iVillage Presentation
When iVillage needed to redefine and reinvigorate its sales process, we turned to Sol for a fresh– but vigorous– approach and a laser focus on getting things done. Our new sales process, combined with tools that drive the conversations that drive the deals, has helped iVillage excel and position itself as the go-to place for brands to connect with woman online.”
Soon after the acquisition of leading apartment rental site Rent.com, digital media company PRIMEDIA came to Sol with the burning question: How should we rebrand ourselves to be even more relevant to consumers and our industry? Sol conducted comprehensive quantitative and qualitative market research and facilitated strategic brand development exercises with their cross-functional team of business leaders to answer that question.
Upon completion of the brand strategy project, PRIMEDIA emerged with clarity about brand architecture, brand positioning and messaging and is currently working with Sol to devise a go-to-market plan for a revived brand. www.primedia.com
Sol Marketing was a valuable partner in our corporate branding project. Deb, Kelly and Max were absolutely great to work with as they facilitated brand exercises with our team and contributed useful insight towards our new brand platform. I plan to work with Sol Marketing in the future and would highly recommend them!”
Scott & White Healthcare enlisted Sol to launch its new Round Rock hospital– its first in the Austin market. Sol created and placed an advertising campaign in market, arranged for grand opening activities and developed a fundraising race and fair.
The hospital opened to greater-than-expected utilization, and crowds at the launch events were above projections. Building on the initial success of the hospital, Scott and White continues to expand services and facilities in Central Texas. www.s&w.org
Internal Campaign Graphics for Nurse's Week
Sol created a launch campaign with great impact for our Round Rock hospital. Their team’s ability to handle everything from creative strategy through implementation of the advertising campaign, direct mail, and events marketing played a large role in our successful launch.”
Duxter, a new online social network that finally gives Gamers an online place to call home, has been working with Sol to define its brand positioning, messaging, corporate brand story, product positioning and go-to-market strategy. In the process, Sol conducted significant quantitative and qualitative research into Gamers’ behaviors and passions and conducted strategic brand development exercises with its leadership and investor team. These activities culminated in the development of their investor deck, sponsorship sales materials and a set of brand guidelines.
Duxter is still in soft-launch mode but is quickly adding thousands of new Gamers and pros to its community each week. Additionally, Duxter founder and CEO Adam Lieb has been nominated for the Empact 100 award for entrepreneurship and has been recognized by business and technology press as an up-and-coming entrepreneur to watch. duxter.com
Duxter Brand Strategy
Duxter Investor Deck
Sol is one of my favorite firms to work with. Their energy, enthusiasm, and get sh*t done attitude is second to none. Every project we’ve ever worked on together has been successful, efficient, and fun.”
Sol has supported Allrecipes since 2006 — from identifying its ideal customers to enhancing the sale of advertising to powerful consumer brands to delivering a differentiated brand experience on- and offline. Sol’s brand development services have supported Allrecipes’ growth into the Internet’s largest and most frequently visited destination for food-related content.
Sol's brand development services have supported Allrecipes' growth into Internet's largest and most frequently visited destination for food-related content and the undeniable leader in the food space. www.allrecipes.com
Brand Definition and Strategy
Advertising Sales General Presentation {GP}
Los Angeles Transit Campaign
Fresh Picked Meals Farmer's Market Campaign
When we need insightful research, we always think of Sol Marketing first. Their insight, discipline and clarity were instrumental in driving us to become the top food site in the world.”
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Legendary travel karma
Her portmantotal love for portmanteaus.
MacGuyver of infographics.
Maintaining calm while chaos reigns around her
Wearing short sleeved dress shirts.
Being the greatest intern known to man
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We bring together a team of experts to give you custom support based on the scope, scale and content of your work. You don't pay for people or services you don't use.
Every engagement is scoped and given a fixed price. No retainers. No hourly engagements. No endless consulting expenses.
It doesn't matter what industry you are in. We cover everything from consumer products and retail through super high tech and everything in between. We create winning brands.
Every engagement has a deliverable associated with it. You will get actionable tools that you can take back and use.
We have a proven track record for doing things faster than anyone expected. A typical brand strategy engagement can take 4-6 weeks. Research projects take 2-6 weeks. Marketing services depend on the deliverable, but we promise we'll be faster than anyone.
If it's not on the list, that doesn't mean we can't do it...We do the stuff that people don't want to do or don't know how to do.
904 West Ave.
Suite 102
Austin, Texas 78701
Expanding a POWERHOUSE BRAND into new markets ›
CONQUERING a fragmented industry ›
REPOSITIONING an existing brand ›
