Nobody loves your brand

As much as you do

Get your brand love here

 

A sampling of our services....

  • Brand Strategy
    • Build a brand from scratch
    • Revive an existing brand
    • Validate and refine positioning
    • Develop a brand architecture
    • Extend a brand with new products or
      into new markets, with new customers
    • Create measurable brand value
  • Market Research
    • Profile, segment and prioritize audiences
    • Measure effectiveness of marketing efforts
    • Gain insight into customer bonds
      and barriers
    • Size a market and define a product or customer opportunity
    • Uncover and magnify marketplace
      issues and trends
  • Marketing Content
    • Communicate your unique position and point of view with efficiently-produced content
    • Activate marketing automation with quality content of all kinds – ads, emails, whitepapers, infographics, videos, webinars and more
    • Outsource your “content factory” to fuel the lead acquisition and nurturing engine
    • Leverage existing investments in content and messaging to create new form factors for marketing campaigns
    • Generate sales and marketing tools and materials that ensure you win
If you don’t see it here, it doesn’t mean we don’t do it. Ask us.

Sol propels brands to success

 
  • HomeAway

    Sol began working with HomeAway while the company was being conceived in the minds of Austin Ventures’ Entrepreneurs in Residence. Sol’s work has included acquisition due diligence research, positioning research, brand strategy and messaging development and facilitating consumer feedback sessions. Sol’s research and brand development services have assisted HomeAway in their strategic objective to establish and create credibility for the vacation home rental category.

    As a current market leader in the real estate media industry, HomeAway is credited with consolidating a highly fragmented industry and raising the profile of vacation home rental as an option for discretionary travelers around the world. www.homeaway.com

  • logos-zach

    Sol worked with the one of the most-respected professional theaters in Austin. Zach turned to Sol to define and clarify their brand positions and identify opportunities for growing their audience base. Sol conducted quantitive and qualitative research studies to define the brands and communicate the theaters’ unique position

    Zach clarified its brand, from strategic positioning to in-market activities, and in September 2012 celebrated the grand opening of its new theater.

    • Topfer Theater | Photo by: Paul Bardigjy

    The strategic insight and support Sol gave us helped us power our capital campaign and gave us the fuel we needed to emerge as a whole new brand in our state-of-the-art theater. It increased confidence in our leadership position as a cultural brand in the eyes of our audience, our artists and our investor partners.”

    —ELIZABETH CHALLENER, ZACH THEATER
  • logos-primedia copy

    Soon after the acquisition of leading apartment rental site Rent.com, digital media company PRIMEDIA came to Sol with the burning question: How should we rebrand ourselves to be even  more relevant to consumers and our industry? Sol conducted comprehensive quantitative and qualitative market research and facilitated strategic brand development exercises with their cross-functional team of business leaders to answer that question.

    Upon completion of the brand strategy project, PRIMEDIA emerged with clarity about brand architecture, brand positioning and messaging and is currently working with Sol to devise a go-to-market plan for a revived brand.  www.primedia.com

    Sol Marketing was a valuable partner in our corporate branding project. Deb, Kelly and Max were absolutely great to work with as they facilitated brand exercises with our team and contributed useful insight towards our new brand platform. I plan to work with Sol Marketing in the future and would highly recommend them!”

    —ANDREW MINTZ, PRIMEDIA
  • logo-scottwhite

    Scott & White Healthcare enlisted Sol to launch its new Round Rock hospital– its first in the Austin market. Sol created and placed an advertising campaign in market, arranged for grand opening activities and developed a fundraising race and fair.

    The hospital opened to greater-than-expected utilization, and crowds at the launch events were above projections. Building on the initial success of the hospital, Scott and White continues to expand services and facilities in Central Texas. www.s&w.org

    • Internal Campaign Graphics for Nurse's Week

    Sol created a launch campaign with great impact for our Round Rock hospital. Their team’s ability to handle everything from creative strategy through implementation of the advertising campaign, direct mail, and events marketing played a large role in our successful launch.”

    —KAREN MATTHEWS, SCOTT & WHITE HEALTHCARE
  • logo-duxter

    Duxter, a new online social network that finally gives Gamers an online place to call home, has been working with Sol to define its brand positioning, messaging, corporate brand story, product positioning and go-to-market strategy. In the process, Sol conducted significant quantitative and qualitative research into Gamers’ behaviors and passions and conducted strategic brand development exercises with its leadership and investor team.  These activities culminated in the development of their investor deck, sponsorship sales materials and a set of brand guidelines.

    Duxter is still in soft-launch mode but is quickly adding thousands of new Gamers and pros to its community each week. Additionally, Duxter founder and CEO Adam Lieb has been nominated for the Empact 100 award for entrepreneurship and has been recognized by business and technology press as an up-and-coming entrepreneur to watch.  duxter.com

    • Duxter Brand Strategy

    • Duxter Investor Deck

    Sol is one of my favorite firms to work with. Their energy, enthusiasm, and get sh*t done attitude is second to none. Every project we’ve ever worked on together has been successful, efficient, and fun.”

    —ADAM LIEB, DUXTER
  • Abila_logo_for_Sol_site

    Abila engaged Sol Marketing for a complete company launch and rebrand—in an extremely accelerated timeframe. Sol created and implemented new positioning and messaging, a website redesign, customer and partner communications, an advertising campaign, environmental branding, and much more—all within six weeks.

    Powered by Sol, Abila was able to quickly and successfully roll out their new brand structure. They have since continued to engage with Sol to develop a plan for incorporating newly acquired brands as part of their overall business growth strategy.

    • Abila Ad and Poster Campaign

    • Abila Website Design

    • Abila Marketing Slicks

    • Abila Brand Guidelines

    After being acquired, we needed to complete everything for our new brand launch in a matter of weeks. This included a complete company rebrand, new positioning and messaging, and marcom for our employees, channel partners and customers. The team at Sol was smart, engaged, and accommodating as we worked side by side to create and execute a comprehensive and complex launch strategy.”
    —MARISOL BUSTAMANTE

     

  • Cheezburger came to Sol seeking a deeper understanding of their customers and a desire to dial in product development priorities. Sol conducted an extensive segmentation study, powered by comprehensive market research and video ethnographies directly from consumers.

    Upon completion of the segmentation study, Cheezburger emerged with a better understanding of their diverse consumer segments, and a clarity about their overall brand strategy. As per Sol’s recommendation, Cheezburger revised their positioning and rolled out a successful social humor platform, both of which have proven beneficial to the brand.

    • Repositioning an existing brand

    Sol Marketing’s approach and subsequent deliverables enabled us to crystalize our overall brand strategy, resulting in a realignment of our existing media properties, a product roadmap to launch new verticals and a brand positioning and messaging framework that powered our direct advertising sales plan.” —CLIFF SHARPLES

  • logo-allrecipes

    Sol has supported Allrecipes since 2006 — from identifying its ideal customers to enhancing the sale of advertising to powerful consumer brands to delivering a differentiated brand experience on- and offline. Sol’s brand development services have supported Allrecipes’ growth into the Internet’s largest and most frequently visited destination for food-related content.

    Sol's brand development services have supported Allrecipes' growth into Internet's largest and most frequently visited destination for food-related content and the undeniable leader in the food space. www.allrecipes.com

    allrecipes-stats

    • Brand Definition and Strategy

    • Advertising Sales General Presentation {GP}

    • Los Angeles Transit Campaign

    • Fresh Picked Meals Farmer's Market Campaign

    When we need insightful research, we always think of Sol Marketing first. Their insight, discipline and clarity were instrumental in driving us to become the top food site in the world.”

    —ESMEE WILLIAMS, ALLRECIPES.COM

The Sol team

powers your brand success.

Roll over photos to learn more.

Sara Breuer

Partner

CLAIM TO FAME:

Her portmantotal love for portmanteaus.

THREE TRUTHS AND A LIE:*

  • Worked as a florist, a newspaper reporter and a radio DJ
  • Tied up and gagged a television executive
  • Was thrown out of the Metropolitan Museum of Art for touching the art
  • Has hired a pirate, the Statue of Liberty, Santa and swinging ‘60s stewardesses

Shaina Forman

Marketing and Brand Strategist

CLAIM TO FAME:

Hitting 1 lb on the dot at the Whole Foods salad bar…twice

THREE TRUTHS AND A LIE:*

  • Had her painting displayed at Charlotte’s gallery on Sex and the City
  • Played football at the Cowboys Stadium
  • Met Aziz Ansari and recommended a restaurant he tweeted about the next day
  • Won the district championship with her 6th grade basketball team

Rose Daniels

Creative Director

CLAIM TO FAME:

MacGuyver of infographics.

THREE TRUTHS AND A LIE:*

  • Had a poem published in the New Yorker
  • Captured and froze live ants for an advertising photo shoot
  • Spent a summer working at a 99 cent
    store in Berlin
  • Runs a vintage clothing shop in
    her spare time

Brendan Fisher

Marketing Coordinator

CLAIM TO FAME:

Has a life mission to help locate a missing adult or child.

THREE TRUTHS AND A LIE:*

  • Almost wrangled a coyote into her car because she thought it was a dog
  • Had blonde hair until she was 6 years old
  • Overdosed on iron pills when she was 2 years old
  • Got proposed to on a hot air balloon and said no

Andy Pyle

Research Director

CLAIM TO FAME:

Wearing short sleeved dress shirts.

THREE TRUTHS AND A LIE:*

  • Spent all night studying for a college final, then fell asleep during the exam
  • Once beat a NBA basketball player at Pop-A-Shot, Inc.
  • Learned why Pluckers calls their wings
    the “Fire in the Hole” wings
  • Has twice tried to grow a mustache
    and failed both times

Max Kerwick

Researcher

CLAIM TO FAME:

Being the greatest intern known to man

THREE TRUTHS AND A LIE:*

  • Appeared in a movie with Angelina Jolie
  • Played the cello in the All-State Orchestra in middle school
  • Went to the Red Hot Chili Peppers and Foo Fighters for his first concert at age 8
  • Swam against both Michael Phelps and
    Ryan Lochte

Sarah Mayer

Marketing Programs Manager

CLAIM TO FAME:

Conversationalist Extraordinaire

THREE TRUTHS AND A LIE:*

  • Back flipped out of a plane at an altitude of 15,500 ft.
  • Has broken seven bones, all on her right side
  • Traveled the great pyramids
  • Sang a duet with Gary Clark Jr.

Noah Krell

Associate Marketing Programs Manager

CLAIM TO FAME:

Unparalleled Hawaiian shirt collection

THREE TRUTHS AND A LIE:*

  • Right leg is 30% titanium
  • Finalist in high school Mr. Trojan pageant
  • Picked for the $10,000 half-court shot at a Spurs game and hit rim
  • Won the Milk Gallon and the Saltine Cracker Challenges on first attempts

Deb Gabor

Founder/President

CLAIM TO FAME:

Legendary travel karma 

THREE TRUTHS AND A LIE:*

  • Mushed a dogsled through Wyoming
  • Cried in a business meeting
  • Partied hard with the B-52′s
  • Was fired from her first job for sending hamburgers through the drive-thru
    with no meat

*Click “a lie” to reveal which
  of these statements isn’t true.

There are no stupid questions.

Roll over icons for answers.

How do you work?

We bring together a team of experts to give you custom support based on the scope, scale and content of your work. You don't pay for people or services you don't use.

What do you charge?

Every engagement is scoped and given a fixed price. No retainers. No hourly engagements. No endless consulting expenses.  

What’s your experience in my industry?

It doesn't matter what industry you are in. We cover everything from consumer products and retail through super high tech and everything in between. We create winning brands.

What am I going
to get?

Every engagement has a deliverable associated with it. You will get actionable tools that you can take back and use.

How long will it take?

We have a proven track record for doing things faster than anyone expected. A typical brand strategy engagement can take 4-6 weeks. Research projects take 2-6 weeks. Marketing services depend on the deliverable, but we promise we'll be faster than anyone.

What else do you do?

If it's not on the list, that doesn't mean we can't do it...We do the stuff that people don't want to do or don't know how to do.

Let’s start something

Get some brand love today.

512.445.4807
info@solmarketing.com

4807 Spicewood Springs Rd.
Building 2, Suite 200
Austin, Texas 78759