“In a surprising move, Toys “R” Us, pulled out of its bankruptcy auction and announced that it’s taking steps towards reinventing itself, banking on the value of its intellectual property and the strength and credibility of its brand. Determined to keep the beloved brand out of the retail graveyard, its controlling lenders announced that they’re reimagining Toys “R” Us as a “branding company,” which will license some of its products globally and explore opportunities to create new retail models with partners.”
