Monetize your expertise with our expertise.

You worked hard to become an expert in your field. Build your brand by creating Irrational Loyalty for your followers as a thought leader. Grow and engage a community of like-minded individuals, to sell products, services, consulting, and more.

Discover the power of authority marketing with Authority Lab.

Irrational Loyalty is a bond so strong that your customers would feel they were cheating on you if they used an alternative. Brands that inspire Irrational Loyalty scale faster and convert sales at a higher, more profitable rate.

Grow your brand with our suite of optional services.

VIDEO AUTHORITY

Full-day video shoot. Take part in a full-day custom video shoot to create a library of content that multiplies your brand’s impact.

Pre- and Post-production. Your video receives the royal treatment, including scripting with a round of revisions, mood boards, motion graphics, and professional editing.

Release. Get the maximum impact for your investment with video repackaged and distributed in conjunction with your marketing plan and editorial calendar.

SPEAKER AUTHORITY

Strategy. Develop a speaking strategy that supports your thought leadership platform and strategic and revenue goals.

Presentation deck design. Highlight your expertise in your speaking engagements with a deck that showcases stunning creative to bring your brand to life.

Speaker page on website. Grab attention, drive traffic, and let your authority shine with a speaker page on your authority brand site.

One-page. Make the case for your brand with event planners and speaker bookers with a concise one-page speaker pitch.

Speaker reel. Demonstrate your authority in action to event planners, speaker bookers, and your customers with a speaker sizzle reel.

Mini keynote workshop. Build your following with a hands-on workshop that transforms your message into a highly-interactive and actionable experience.

THOUGHT AUTHORITY

Community platform (web, app, etc.). Connect directly with your audience on a web platform that encourages engagement with your brand.

Revenue model (subscriber-based). Develop a long-term revenue strategy that includes a paid-subscriber base.

Exclusive content. Reward your community with unique content that further cements your brand authority.

MEDIA AUTHORITY

On-site media training. We’ll share our media expertise to give you the best tools to dominate your segment.

Media relations strategy. Learn best practices for reputation management and skills that will help you to cultivate an attentive and enthusiastic audience.

Media kit. Your one-stop shop for all press contact, including a one-pager, headshots, bio, and any material that’s disseminated to media outlets.

Press release/Media alert templates. Use our turn-key templates to frame your messaging perfectly and make the right impression.

INFORMATION AUTHORITY

Masterclass/Online course (video) with digital downloads. Establish your credentials with a Masterclass that positions you as the authority in your segment.

E-books. Extend your reach with e-books that elaborate on your lessons for a wider audience.

Coaching programs. Scaling your business means making your message accessible. We can help you teach others to teach your brand.

Workshop curriculum and materials. Learn the art of creating an effective workshop with our in-depth instruction.

Mastermind curriculum and materials. Mastermind workshops bring experts together to collaborate on new ideas. Learn how to organize successful Mastermind workshops with our help.