“In a puzzling bit of timing, two of the world’s biggest banks rolled out refreshed branding within weeks of one another. In 2013 Motley Fool ran the headline “Inside America’s Most-Hated Bank”, on an article detailing Bank of America’s flawed business model and ailing corporate culture. Bank of America embarked on a multi-year strategy to enhance its customer experience and get back in customers’ good graces by simplifying its product lines and enhancing their overall customer experience.”

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