Irrational Loyalty. Building a Brand That Thrives in Turbulent Times. – Deb Gabor

Why do some brand-customer relationships endure, and others don’t? In human relationships, there are scientific reasons why relationships go south when one of the partners trades the rose colored glasses in for sweatpants. The same is true for brands. Deb Gabor shares highlights from her new book: Irrational Loyalty. Building a Brand That Thrives in Turbulent Times.

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