“You know how people say “[Blank] is my Super Bowl?” Well, the Super Bowl really is my Super Bowl. It’s one of the highlights of my year, and I eagerly await its arrival like a kid anticipates Christmas morning. The ads aren’t a sideshow for me. They’re THE show. But Super Bowl LIII left me wanting more from the usual suspects like beer and snack food brands, from the emerging tech titans with their big budgets and potential to “change the world,” and from the little guys betting an entire year’s worth of marketing budget on the eyeballs and PR value.”

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