3 Steps to Find Your Brand Voice

Your brand isn’t just your product or service. Your brand is made up of every single person who speaks on behalf of your company, so it’s crucial that your brand voice is consistent throughout your organization. 

Understanding and articulating your brand voice not only draws in customers but also the right employees who will embody that same voice. Once everyone understands and knows the company’s brand voice, your customers will experience consistency in their interactions with your brand.

So, how do you find your brand voice? Here are some steps to follow:

1) Articulate your brand values.

It is important to define what your brand stands for as everything builds from here, especially your brand voice.  Everyone in your organization needs to understand and embody the values, beliefs, and promises to customers. Once you understand them, you can more easily communicate them through your brand messaging and your interactions with customers. 

2) If your brand was a person, imagine how they would sound.

What’s your brand persona? Once you discover your brand archetype, you can take a step further and think of different personas. Is your brand young, old, wise, carefree, funny, reserved? The best brands in the world know who they are, what they stand for and even what they sound like. It’s much easier to write how people think when you know who you are and when you can envision who your customers are as well.

3) Be consistent.

Every single person your customers interact with at your company must embody the same voice or their experience will be disjointed and inauthentic.  All of your brand communications should not only use the same voice and tone, but they should also be consistent with your values and beliefs. You should have a brand book that describes your voice so that everyone in the company is aware. Nothing kills a good brand faster than an inconsistent customer experience. Guard this one carefully. 

Writing in your brand voice can take practice. We have experts on staff that can help. Reach out below.