Why is branding like sex?

Why is Branding Like Sex?

The answer is simple. The best brands in the world are the ones that get their customers laid, the brands that make their customers feel like they're walking on thin air.

Your brand doesn't come exclusively from you. Your brand has to include the hearts and minds of your customers. Strong brands are able to connect deeply with customers and create an experience that is unique to them.

How Does Your Brand Get Customers Laid?

Whether you're B2B or B2C, everyone that uses your brand has a story they are trying to create for their lives. Brands that tell a successful story will make your Ideal Customer feel confident, elevated, and like the hero in his or her own story.

Let's take Allrecipes as an example. Allrecipes is a brand that helps customers feel like a hero in the kitchen. The essence of their hero story revolves around the question: How does the customer prepare a delicious dinner that will please her loved ones and make her feel triumphant in the kitchen? The hero story for customers cooking dinner is answering that question and making sure they have a frictionless experience in the kitchen and at the dinner table that leaves everybody happy and satisfied.

Your goal, as a brand, is to understand the stories your customers are trying to tell and make them the heroes in those stories. Branding is sex, because when your successful brand story makes the customer feel like the hero in his or her own story, it puts them in the mood to get laid.

We're experts in branding and we'd love to help you understand how you can get your customers laid. Reach out to us below.