The Irrational Loyalty Index
Irrational Loyalty scales companies faster and more profitably
While NPS is a popular metric among marketers, it misses the core of revenue growth – repeat and loyal customers. Bain and Company estimate that a 5% increase in retention leads to a 75% growth in revenue.
Sol Marketing analyzed 50 of the world’s most valuable brands to understand which brands create Irrational Loyalty and how brand power impacts business results. Indispensability, or the extent to which your brand is an indelible part of a customer’s life, drives the amount of revenue you receive from that particular customer. This is the ONE metric to measure.
