Pleasure reading for the marketing professional

By Noah Krell

Personally, I can't remember the last time I read a book for pleasure (mom if you're reading this, I can feel you cringing).

I know this isn't a completely uncommon problem amongst millennials (with our screens), but I also know that it's an avoidable one, and one that's important to address. Reading is one of the best ways to learn, to keep the mind sharp, to expand the vocabulary, etc., and as my coworker told me the other day, "the easiest way to become a good writer, is to become a good reader."

With that in mind, I'd first like to publicly vow to read a book strictly for pleasure before the month of September is over (I'll blog a book review as proof).

Now that that's out of the way...my short-term resolution is to find ways to make "business reading" more enjoyable. I'm fortunate enough to work in an industry full of creative minds, intriguing ideas, and people that actually make a living out of communicating those ideas, so luckily I have TONS of interesting, gratifying content to sift through. But therein lies the next problem...where to even begin?

I recently stumbled upon a pretty comprehensive list from Kapost's content marketing blog, The Content Marketeer, compiling 14 of the best blogs and news sites to follow as a marketing professional. If you're a marketing professional and you've been around the block, you’re probably already familiar with most of these. But as a rookie, this list has been extremely helpful for me as I strive to shorten the learning curve as much as possible. As an added bonus, I've already found/bookmarked a few sites and writers that I actually enjoy reading. Take a look and let us know what you think.