Video Authority
Develop Your Video Marketing Strategy
The world is filled with video. From social media apps like Instagram to popular tourist sites like Times Square, you’ll see video everywhere you go.
The COVID-19 pandemic pushed brands to readily adopt newer and faster ways of communication to deliver their messages to customers. We saw keynote speakers transition to hosting free online webinars. Popular artists canceled their highly anticipated tours to instead offer unique live-show experiences online.
There’s no denying that video is essential in a brand’s marketing strategy, and if you’re not creating any form of video in 2021, chances are your competitors are, so it’s time to step it up.
Video Authority
Video Marketing is simply using video to promote your product or service, increase engagement on your social channels, educate your customers, and reach your audience through a new medium.
In fact, 95% of video marketers say video has increased user understanding of their product or service. When information is presented in a more interactive way, it’s a lot easier to capture the viewer's attention and get key messages across.
Today, video is a holistic business approach and should be embraced by the whole organization to create content that is conversational, actionable, and measurable.
Types of Video
With new technologies and applications being released each year, the possibilities with video are endless. Here are just four types of video you and your team can produce for your business.
Testimonials
Testimonials are videos of loyal customers talking about the effectiveness of your products or services. Customers can keep them short and sweet by describing how your company was able to solve their problems. Build your brand’s credibility by posting testimonials on your website or social channels.
How-To
How-to videos are some of the easiest videos a brand can create. All you have to do is get your product, a camera, and a cameraman in one room and start talking about it and telling viewers how to properly use it. These videos are perfect for demonstrating how your product works.
Animated videos
Animated videos incorporate strong visuals to simplify hard-to-grasp concepts, such as technological features or politics. However, just because you’re covering topics that mostly consist of complex vocabulary, doesn’t mean your videos have to stick to a bland theme. They can be fun and entertaining with the right use of illustrations and colors.
Webinar
Webinars allow you to present your expertise and become a resource to audiences. Establish yourself as a thought leader by covering important topics in your industry. While these may require extensive planning, with the correct preparation and streaming platform, you’ll be able to engage and reach new audiences.
Video Hosting Platforms
Now that you have an idea of the types of video you can create, it’s time to learn about popular platforms where you can upload and share your videos on.
Instagram allows you to share videos through their regular feed-sharing option, IG TV, or reels. This platform is great for videos with a focus on demonstrating the effectiveness of your product and how customers feel about it. Instagram is a platform that welcomes creativity, so it’s more than okay to add some flair into your videos to catch viewers’ attention quickly.
TikTok
TikTok has become one of the most popular video-sharing platforms that gives users the opportunity to post original content and host live streams. Although video length is a lot shorter than other platforms, the attention brands and influencers receive shows that even 15 seconds can give you the results you want.
YouTube
YouTube is one of the first platforms that really transformed the way influencers and businesses reach their target audience. It is considered the largest video streaming platform out there with more than 2 billion monthly active users. Uploading videos is free but beware, ads may interrupt the customer experiences if not properly accounted for.
LinkedIn Live
With over 720 million users, LinkedIn is the best social network with a specific business focus. This platform allows speakers to position themselves as thought leaders by discussing current events in your industry in real-time.
BONUS TIP: Use a video streaming platform like Streamyard to personalize your stream and provide a unique experience to viewers.
Streamyard allows you to broadcast your browser on multiple platforms like LinkedIn Live, Facebook Live, YouTube, Periscope, or Twitch. This multistreaming aspect helps you reach a larger audience and increase your visibility. Your audience can also send in comments that will appear on-screen in real-time.
The video streaming platform has 3 plans: free, basic, and professional. We recommend going with the basic or professional plan to be able to customize your stream to your brand and take advantage of their multi-streaming feature.
Download Our Free Video Tool
Depending on what you choose to do with video in your marketing strategy, we’ve created a digital download with tips to keep in mind when you want to post a video on any of the top social media platforms.